Apple just released blow out numbers and a record quarter. The company reported a record $46.33 billion in revenue and a profit of $13.06 billion. There were over 37 million iPhones, 15.4 million iPads, 5.2 million Macs and 15.5 million iPods accounted for the majority of the revenue.
Apple’s CEO Tim Cook disclosed that Apple sold 2.8 million Apple TVs in all of 2011 with 1.4 million being sold in the fourth quarter of 2011. That means Apple has sold 4.2 million 2nd Generation (iOS-based) Apple TVs since the device went on sale in September of 2010. Those numbers still seem meager compared to other Apple products and Tim Cook still considers Apple TV a “hobby.”
Here is what Cook had to say about Apple TV during Apple’s conference call, “We continue to add things to it, and I don’t know about you but I couldn’t live without it. We continue to pull the strings and see where it takes us.”
I don’t think many people would say that they can’t live without the current 2nd generation Apple TV. In it’s current form I think it makes a great accessory for people that own other iOS devices, but I doubt that there are many people who own an Apple TV without owning another Apple product.
Tim Cook was also dodged a question regarding Apple’s plans for future devices for the living room.