According analyst Andy Hargreaves from Pacific Crest Securities, an Apple television appears extremely unlikely in the near future. This information comes from a note to Hargreaves clients after he had a meeting with Apple executives CFO Peter Oppenheimer and Eddy Cue, senior VP for Internet services and software.
According to the analyst, Eddie Cue indicated that Apple could create a better television user interface, but that alone would be an incomplete solution unless it could deliver content in a way that is different from the current multichannel pay TV model.
“Unfortunately for Apple and consumers, acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content,” Hargreaves wrote.
The report went on to say, “the differences in regional broadcast content and the lack of scale internationally also create significant hurdles that do not seem possible to cross at this point.”
This suggests that reports about Apple’s recent negotiations with cable companies may have not been successful and that an Apple television may be further away than some expected.