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Home News & Rumors Apple TV price drop suggests a new model is coming

Apple TV price drop suggests a new model is coming

Published on November 17, 2011 by

The Apple TV’s price at both Amazon and Best Buy have been dropped to $89.99, which is $10 less than Appleā€™s standard retail price. At the same time Amazon dropped the price they added a (2010) label next to the product description, which has raised speculation that Apple might be getting ready to launch a new model.

apple tv amazon 89 99 Apple TV price drop suggests a new model is coming

It is unlike Apple to release a new product without an event but giving that Apple TV is still considered a “hobby” it’s possible the company could quietly roll out the next version of Apple TV. It would likely have an A5 chip that would bring 1080 to the device.

iOS 5 released back in June showed references to a 1080p Apple TV and a Apple TV 3, it would make sense to release the new set top box before the holiday shopping season.

The current model is over a year old and competitors like Google TV and Roku continue to roll out new devices. Sony has also recently announced that they also have a smart TV in the works.

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