Ever since the release of Steve Jobs biography, everyone has wondered what Jobs meant when the author quoted him saying:
“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.'”
Many speculated that Siri was the interface that Steve Jobs was referring to, but Siri may only be a small part (if any) of Apple’s TV strategy. Integrating iOS devices better with Apple TV is a strategy that makes sense. Using an iPad or iPhone as a remote and improvements to AirPlay and iCloud could be just what Jobs had in mind.
Using your iPad as a remote to control all of your home entertainment devices can already be done with some additional hardware, but integrating this into Apple TV, along with an improved interface could go a long way. Apple is also rumored to be working on AirPlay Direct, which will enable iOS devices to connect directly to Apple TV with having to use a WiFi network.
Apple has sold over 400 million iOS devices and many people already use their iPad and iPhones while watching TV. Making AirPlay, iCloud, Apple TV and iOS devices work better together in the future is most likely Apple’s plan. It’s an important plan for Apple, because having your TV, tablet, smartphone and computer working seamlessly together will keep you in the Apple ecosystem.
Below are a few concept photos from Adrain Maciburko of what a TV guide might look like if it was designed by Apple.