As reported by Gigaom, CBS CEO Les Moonves revealed during a earnings call today that CBS turned down an Apple TV service that would rely on advertising revenue.
When asked about CBS’s appetite for striking deals with new streaming providers that might not have the money to pay cash upfront to license its content, Moonves said that CBS had decided against joining an Apple TV service because it was based on an ad split.
Apple has been rumored to be working on a TV streaming service for the last few years. Moonves has confirmed those rumors today.
Rumors of an Apple television has been ignited since Steve Jobs reportedly told biographer Walter Isaacson that he had “finally cracked” the problems standing in the way of an Apple television set.