According to a report from Reuters, Apple has began talks with EPIX to stream films to Apple TV and other iOS devices.
EPIX is a joint venture by three major movie studios (Paramount, Lionsgate, and MGM.) The company currently has a $200 million deal with Netflix for the rights to stream movies to its 23.4 million U.S. customers.
That exclusive deal gives NetFlix streaming rights to EPIX movies through September. That means Apple and EPIX could reach a deal before the arrival of the rumored Apple TV set, which is expected in late 2012 or early 2013.
Apple had little success last year when they tried to secure agreements with Hollywood studios for movies and TV shows, according to studio executives who were contacted.
In order for a new Apple TV to be successful securing content will be a big part of the equation. Whatever the outcome between Apple and Netflix, EPIX should come out as the silent victors.
Of course, neither Apple, EPIX or Netflix are commenting on any possible deals.