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Home News & Rumors Tim Cook hints at Apple TV plans during NBC interview

Tim Cook hints at Apple TV plans during NBC interview

Published on December 6, 2012 by

During an interview with Brian Williams on NBC’s Rock Center, Tim Cook reveals what may be the strongest indicator to date that Apple is working on a television to be released in the near future.

In the interview Brian Williams asks, “What’s next for Apple?”

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

Tim Cooks comments suggest that the next product category for Apple could be an actual television set or perhaps a significant improvement to the current set-top box that Apple often refers to as a hobby.

Apple has recently released new Macs, iPods, iPhone 5, iPad 4 and a new iPad mini. With all of these new products hitting the market at the end of this year, there is a void in the first half of next year. Apple typically doesn’t go for six months without any product launches or events. This leaves a perfect window for Apple to unveil their plans for the living room.

The current Apple TV set-top box was released in March of this year. Apple could possibly hold a keynote event in March to update Apple TV and launch a new Apple television.

The interview airs tonight on NBC at 9 P.M. Central.

Watch the Video on NBC’s website.

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