According to a new research note from Jeffries analyst Peter Misek, TV manufacturers are already “scrambling” to react to a television that Apple may release next year.
“Based on our discussions, interestingly other TV manufacturers have begun a scrambling search to identify what iTV will be and do,” says Misek. “They hope to avoid the fate of other industries and manufacturers who were caught flat footed by Apple.”
The also report suggest that Apple may be planning on using Sharp to manufacture the LCD panels that will be used in the upcoming Apple branded television. Peter Misek is suggesting that Sharp is retooling a production line at its factory in Sakai specifically for the purpose of producing an iTV.
It appears that TV manufactures are nervous about Apple entering the TV market after seeing what has happened when Apple entered other markets like the phone, tablet and MP3 player markets. Some of the TV manufactures may be more concerned about what Apple is doing instead of innovating on their own.
Misek notes it could take TV manufactures 6 to 12 months to catch up once Apple release a television.