Allowing developers to create apps for for Apple TV seems like a no brainer, but we’ve expected Apple to release an Apple TV SDK at previous WWDC events and have come away disappointed.
We know Apple has bigger plans for Apple TV. Tim Cook told NBC’s Brian Williams back in December, “It’s an area of intense interest. I can’t say more than that”. Cook has also stated several times when asked about Apple TV, “we will continue to pull the strings and see where it takes us”.
And of course no one has forgot the quote from Walter Issacson’s biography of Steve Jobs regarding Apple TV: “It will have the simplest user interface you could imagine. I finally cracked it.”
Other evidence that Apple is working on apps for Apple TV include patents for what could be a gaming controller for Apple TV and other iOS devices. Apple could be planning to roll out a new controller for Apple TV along with an SDK and perhaps this is why it’s taken longer than people have speculated.
Apple sometimes drops subtle hints in the logo for the upcoming event. The WWDC logo for 2013 looks like several multi-colored app icons stacked on top of each other with WWDC and 2013 in roman numerals inside the icon. The logo is also in the same shape as an Apple TV or Mac mini. Is it app icons, an Apple TV or apps on an Apple TV?
Due to the expectations on WallStreet, Apple has never needed a new game changing product, software or service more so than right now. Turning Apple TV from a hobby to a break through device will not only sell more Apple TV’s, but it will sell other iOS devices and keep existing users in the Apple ecosystem.
The WWDC will be held June 10-14 in San Francisco. We will keep you posted.